Looking for an all natural alternative to NSAIDS for your pain relief? Consider hemp CBD supplements and topicals (applied to the skin). In June 2015, the FDA reviewed new safety information on prescription and OTC NSAIDS, and strengthened warning labels for non-aspirin nonsteroidal anti-inflammatory drugs (NSAIDS).
The new safety information included observational studies, clinical trials, and other scientific publications. The warning labels were strengthened to reflect the new information such as: - The risk of heart attack or stroke may increase with longer use of the NSAID. - The risk increases with higher doses. - As early as the first weeks of using an NSAID, the risk of heart attack or stroke can occur. - There is an increased risk of heart failure with the use of NSAIDS.
An all natural alternative for pain relief, hemp CBD (cannabidiol), is a non-toxic, non-psychoactive, and beneficial compound found in cannabis. Research is showing empirical and subjective evidence of the benefits of cannabidiols (CBDs). NORML and ProjectCBD are two sources disclosing prior and recent publishings of empirical and subjective studies on the benefits and efficacy of CBDs. When it comes to aches and pains, as humans we all have our individual levels or thresholds of pain and discomfort. Subjective studies are showing that patients receiving large doses of CBDs are reporting relief of pain, discomfort, depression, and anxiety. Some patients report they’re experiencing relief at 10 mg of CBDs per dose, while others needed as much as 25, 50, or even 100 mg of CBD per dose to achieve relief. There is empirical evidence to support the subjective studies’ findings.
To clarify, cannabis is the genus of three species of plants, indica, sativa, and ruderalis. Cannabis sativa has two strains- hemp and cannabis sativa. Hemp is a strain of cannabis sativa that humans have cultivated and bred to have little to no THC (the psychoactive compound in cannabis), and has been used for food, fuel, medicine and fiber for thousands of years. Hemp and its compounds are legal in all 50 states and is why you can buy CBD-infused products in the United States. Cannabis sativa, however, is still illegal because of its high THC content. There is no difference in CBD from hemp vs CBD from cannabis sativa. Cannabis sativa is used for daytime because of its energizing and cerebral effects (like having a caffeine buzz) and will get you high due to the high amounts of THC, but hemp will not- because it has little to no THC. Indica dominant strains affects your physical body and is why some claim to get “couch lock”, you get so relaxed and high you can hardly move.
If you’re looking for a hemp CBD product online, you want to go with the CBD-infused products. These infused products differ from casual hemp based products in that the non-infused products only contain the natural levels of CBD found in hemp oils which is substantially less than infused products contain. On the label, the infused products will include the actual amount of CBDs used. For instance, Earth Milk infuses 100 mg of hemp CBDs into every 2 oz. jar of its arnica salve or healing cream and it’s label lists the amount of CBDs infused as 100 mg.
In the wake of the FDA’s latest bombshell revelations, it makes sense that many people are beginning to consider an alternative to NSAIDS and the potential heart-related side effects. Hemp CBD-infused products are great all natural alternatives for pain management and effective supplements to optimize your lifestyle.
Having a sick pet at home can be very stressful for their owners, as one spends all their time searching for the medicines and treatments for them. There are several treatments and medicines available, but it is not necessary that they will be effective on all kinds of dogs. Also, these medicines usually have a lot of side effects too which can lead to reduced functionality in a dog.
But in recent times, there is one medicine that is doing rounds in the pet world and that is CBD. There are several benefits of CBD on a pet’s health, especially it helps in promoting homeostasis which is important for balancing temperature and gives a therapeutic effect.
What is CBD?
Before understanding all the benefits of the best CBD treats for dogs, let’s know what CBD is.
• CBD is cannabidiol and is extracted from the cannabis plant.
• The species of the cannabis plant that is used to extract CBD is hemp.
• There are several cannabinoids that can be extracted from the cannabis plant and this is one of them.
• Cannabidiol will not get pet high.
• Lower amounts of THC.
• It is non-psychoactive in nature.
• It has no known toxicity level, which means no overdose.
How does CBD help?
Every mammal has an endocannabinoid system which handles various processes like immunity, sleep cycle, memory and other functions of a body. Dogs also have the same endocannabinoid system which can interact with endocannabinoids which are released by the brain. But to supplement this supply of endocannabinoid from the brain, one can introduce it externally. This is why it is effective in dogs too, and one can use CBD oil for dogs without any side effects.
What are the benefits of the CBD?
There are several benefits of using CBD for dogs. Let’s list some of the very effective ones:
Cbd helps in evoking immune responses and that is why it can reduce any kind of inflammation. It can help in reducing pain caused due to any kind of arthritis, bowel irritation etc.
Cbd helps in stopping the absorption of anandamide, which is the natural pain killer. With increased levels of anandamide in blood it helps in reducing the pain sensations.
It helps in restoring abnormal working of neurons. Abnormal working of the neurons usually leads to seizures and tremors, thus CBD helps in reducing seizures.
CBD has an anti-anxiety effect and reduces stress and various phobias. Cbd targets serotonin receptors which helps in increasing the serotonin level which curbs any kind of anxiety and fear in all kinds of organisms and in this case dogs.
CBD is helpful in controlling vomiting and nausea in dogs. As it is very common to have nausea while undergoing certain treatments like chemotherapy, CBD can help in this situation and also curb loss appetite.
Malicious tumors are common in pets and it means the dog needs to undergo chemotherapy, which leads to various side-effects. Now it is proven that CBD also has anti-cancerous properties that it can slow the growth of the tumor and even reduce its size in some cases.
All in all, one can say that CBD is a miracle medicine for pets all around. They show exemplary effectiveness among dogs in treating their problems which otherwise would take a lot of medicines and hours with a veterinary. So do not think before choosing the best CBD dog treats to help them in their health troubles.
Dogs are gentle beings who need care and love, and the biggest thing is that they cannot tell you when they have any kind of problem. So if one can find a medicine which can treat several problems and not leave a bad side effect, then one can say it is a miracle for dog owners.
A reverse mortgage is one of many vehicles that individuals 62 years of age or older can use to turn the equity in their home into cash. It is very important, though, for an individual to fully understand reverse mortgages, their ramifications, and the alternatives. This article will provide an overview of reverse mortgages, as well as discuss alternatives.
With a “normal” home loan you pay a monthly amount (principal and interest). With each month, the amount that you owe goes down and the equity in your home goes up. As one might expect from its name, a reverse mortgage works in an opposite fashion. With a reverse mortgage you can turn the equity in your home into cash. You do not have to make monthly payments. The cash may be paid to you in one or more of the following ways:
• As a single lump sum payment
• As a regular monthly amount (a cash advance)
• As a credit line account that you draw upon as needed
With a reverse mortgage, the homeowner continues to own their home and receives cash in whatever way is preferable to them. As they receive cash, their loan amount goes up, and the equity in their home declines. A reverse mortgage cannot grow to more than the amount of the equity of the house. In addition, a lender cannot seek payment of the loan from anything other than the value of the house.
A reverse mortgage, plus accrued interest, does eventually have to get paid back. Repayment of a reverse mortgage happens when the last owner of the property named on the loan either dies, sells the home, or permanently moves out of the home. Before then, nothing needs to be paid on the loan.
A reverse mortgage should not be confused with a home equity loan or home equity line, both of which are other means of obtaining money for the equity in your home. With either of these loan vehicles, an individual must pay at least monthly interest on the loan amount received, or amount that they have drawn on their equity line.
While usually an option that causes a negative emotional reaction, selling a home is an alternative to a reverse mortgage. The proceeds of the sale can be used to either rent, or purchase a smaller, more “age-friendly” home, while money leftover can be invested to provide additional income. This option should at least be considered and compared to a reverse mortgage so that an individual is making an informed decision.
Reverse Mortgage Counseling
Counseling is required in order to obtain certain types of reverse mortgages. Counseling is required before an individual can obtain a Federally-insured Home Equity Conversion Mortgages (HECMs). Even if counseling is not required for a particular reverse mortgage, individuals considering a reverse mortgage should seek either counseling or the advice of a qualified financial adviser.
Many people today suffer from numerous dental issues. Some have missing a tooth while some have discolored or misaligned teeth. People who have such conditions often cannot smile with confidence. To solve these problems, you’ll need a certified cosmetic dentist. In New York, people get services from these professionals to achieve better-looking smiles.
What is a cosmetic dentist?
A cosmetic dentist is a professional who treats patients with dental issues. They concentrate on the use of porcelain veneers, bridges, and dental implants. They also offer other solutions including teeth whitening, restorative and bonding procedures.
When you’re living in New York, it’s easy to find a qualified a cosmetic dentist. New York dental offices provide excellent services. Here are some of their common services.
– Dental Implants – Implants work as effective alternatives to usual dentures. These are placed in the jawbone to serve as metallic roots of the teeth. All-on-for and mini implants are among the most popular types.
– Teeth Whitening – This procedure helps people who have stained or discolored teeth. Laser whitening is one option. It involves the use of bright light to whiten the teeth. Bleaching, on the other hand, utilizes a particular amount of peroxide to make the teeth whiter and shinier.
– Invisalign Braces – This is a remedy for people that have misaligned teeth. It involves the use of braces to help obtain proper teeth alignment. Unlike metal braces, these are clear and almost invisible. You can wear them easily and comfortably. This procedure requires several replacements to have desired results.
Apart from missing, discolored, and misaligned teeth, sudden oral pain and bleeding are also common dental issues. These situations normally come unexpectedly and could need immediate dental assistance.
What’s emergency dental care?
In case of dental emergencies, you can also find New York dental clinics supplying urgent dental care. Damaged tooth, oral pain, and bleeding are conditions that require immediate attention from professionals. Whenever these issues arise, you need to know what to do and where to go. It’s possible you’ll take it lightly but these could get worse if not resolved with proper care.
With this in mind, you should be ready to address these issues. The first thing to do is search for dental care providers in your area. But how would you find a good one?
Be aware that emergencies call for immediate action. Knowing this, it’s essential to find a dental office within your neighborhood. To make sure that you’ll get professional service, seek the help of the New York State Dental Association. They will provide you with a list of dental professionals within your area. That way, you could be confident that you will receive treatment from accredited practitioners in no time.
Federal contracts are a very lucrative business. However, learning how to acquire projects takes time, effort and investment. Proposal writing for government contracts is by no means a simple process. However, if you attempt to respond to the agency’s Request for Proposal (RFP), you will have to bring more to the table than just having a good technical writer. The reality is that the “status quo” no longer gets the win. You have to do more than the basic RFP requirements.
Agencies are now leaning towards trade-offs to justify their best value determinations. Lowest price does not necessarily get the award. As former government contracting officials and members of source selection teams, we have actually reviewed eloquent proposals and perfected efforts by technical writers – we know firsthand that only the proposals that have substance and give the government added value and what source-selection officials want to know actually win the contract. The agency wants to feel like it is getting a good deal – not just reviewing bids with the basic solicitation criteria.
Reasons Why Government Proposals Fail: The first thing to consider when responding to a multi-million dollar offer is whether you have the budget to do what it takes to win. Successful companies spend anywhere from $13K to $20K for proposal writing services for a contract valued anywhere from $1M-5M. Never just cut and paste old proposals for an upcoming project. Agencies spot templated responses from a mile away and automatically put your package proposal to the bottom of the pile.
When responding to a government Request for Proposal, we have found that the following summarizes why proposal fail.
1. The response is not specific and to the point. Government RFP preparation requires the bidder to articulate the key areas to the solicitation. Never try to write a book and expect the agency to understand what you are trying to say. Proposal writers must be very specific and to the point.
2. Too much focus on “we can do the work” instead of “how we are going to do the work.” When grading proposals, the government places a significant emphasis and weight on the bidder’s technical approach. You have to spell out HOW you actually perform each phase of the Statement of Work. Summarizing will not help you.
3. No emphasis on your risk management and quality assurance. One of the fatal mistakes in government contract proposal writing is that bidders miserably fail to address and highlight their risk management and quality assurance. The government is not going to award a contract worth millions and never pay attention to the risk involved. Each proposal writer that understands government contracting must include risk management into the response to the solicitation. If you don’t, then your competition certainly will.
4. Failure to understand best value considerations. In federal contracts, price alone is not the criteria for award and neither is past performance. Sometimes, agencies will consider a price/ past performance trade-off when considering awards. However, effective proposal writing includes more than just these factors. Congress has suggested that taxpayers’ money should get the “best bang”. Since the government generally buys commercial services and products, bidding on government contracts should incorporate factors commonly used in the commercial industry. This includes warranties, discounts for volume, accelerated schedules etc. At Watson & Associates, our success stems from the ability to help you to see the big picture in federal procurement and educate the agency when writing government proposals.
5. Relying too heavily on teaming partners and subcontractors. Failure to understand that teaming rule can be the kiss of death in government proposal writing. Many companies that offer proposal writing services do not understand how to avoid this commonly-made mistake. Although FAR 9.6 allows for teaming and subcontracting, there are also limitations on subcontracting. When proposing a subcontractor or teaming partner, you have to understand the legal limitations. Failure to correctly propose your team can subject you to a bid protest based upon affiliation. Bidding on government contracts means that the prime contractor (you) must perform the required percentage of labor costs and not pass through the critical aspects of the project. This is yet another reason why our experience as bid protest and government contract attorneys adds value to our proposal writing services.
Often, parents goes out of their way to ensure that their child falls within the catchment area for a prestigious school, even if this means spending more money on housing than they would otherwise prefer.
Why are parents so obsessed with finding the best schools in their areas for their students? When dealing with families who cannot afford to pay for private education, one of the biggest motivating factors in their search for academic excellence near their homes is making sure that their children have the best education possible, thereby setting their offspring up for success in university applications and career ambitions. Some parents regard getting their children into the best school in their area as the only way to make sure their child grows up in a position to achieve and earn all the things they want from life.
Parents’ obsession with finding the best schools for their children leads to some complications, primarily because it is so difficult to assess what really makes one school better than another. Is it the grades that the students earn, and if so is that an indication of high quality teaching? Are the socio-economic demographics of a school the most transparent way of assessing the level of success which will be enjoyed by each student upon graduation? How about graduation rates themselves, or the percentage of children at a school who go on to attend and graduate institutes of higher education?
Still other parents argue that the most important factor in choosing the best school in their area is the personal attention their children receive from teaching staff and other members of the school’s administration. Students, especially those for whom academic success does not come naturally, often need personal attention in order to excel, and one way to ensure this is to find schools where small class sizes are the norm. The conflict for many parents without extensive financial means is that these schools are often located in wealthy suburbs, and it can be difficult to afford homes in those areas – particularly for parents whose own academic career was not full of the same advantages they wish their children to have, and who work for low salaries as a result.
What many parents don’t realize is that almost any school can be an excellent learning environment for their children and their children’s classmates, provided the parents of all the students are willing and able to get involved in the educational system. Teachers can put as much time and effort as possible into a day at school, but if parents fail to reinforce lessons about respect and responsibility at home, then their children’s success will eventually hit a glass ceiling.
To make the most of any school experience, parents should support their children and teachers as the students navigate the sometimes crushing responsibilities and efforts required to achieve a first-rate education without paying top tier school fees at a private institution.
Clients include businesses and corporations, non-profit organizations and government agencies and we are often hired to produce multifaceted new media advertising campaigns. While some advertising agencies limit the amount and kind of service they offer. Such agencies usually offer only one or two of the basic services. For example, although some agencies that specialize in “creative” also offer strategic advertising planning service, their basic interest is in the creation of advertising. Similarly, some “media-buying services” offer media planning service but concentrate on media buying, placement, and billing.
When the client chooses to use limited-service advertising agencies, it must assume some of the advertising planning and coordination activities that are routinely handled by the full-service PR agency. Thus, the advertiser who uses limited-service agencies usually takes greater responsibility for the strategic planning function, gives greater strategic direction to specialist creative or media agencies, and exercises greater control over the product of these specialized agencies, ensuring that their separate activities are well-ordered and -coordinated.
Specialist Advertising Services
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In addition to the full-service, general-line advertising agencies, there are also agencies that specialize in particular kinds of advertising: recruitment, help-wanted, medical, classified, industrial, financial, direct-response, retail, yellow pages, theatrical/entertainment, investment, travel, and so on. As a general rule our agency does not focus a specific industry.
Specialization occurs in such fields for a variety of reasons. Often, as in recruitment advertising, for example, specialized media or media uses are involved that require knowledge and expertise not ordinarily found in a general-line agency. In other cases, such as medical or industrial advertising, the subject is technical and requires that writers and artists have training in order to write meaningful advertising messages about it.
Such specialist advertising agencies are also usually “full-service,” in that they offer all the basic advertising agency services in their area of specialization plus other, peripheral advertising services related to their area of specialization.
Interactive services differentiate themselves by offering a mix of web design/development, search engine marketing, internet advertising/marketing, or e-business/e-commerce consulting. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions. Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space.
The digital space is defined as any multimedia-enabled electronic channel that an advertiser’s message can be seen or heard from. The ‘digital space’ translates to the Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices (iPod, PSP, and mobile). Interactive agencies function similarly to advertising agencies, although they focus solely on interactive advertising services. They deliver services such as strategy, creative, design, video, development, programming (Flash and otherwise), deployment, management, and fulfillment reporting. Often, interactive agencies provide: digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2.0 website design and development, e-learning Tools, email marketing, SEO/SEM services, PPC campaign management, content management services, web application development, and overall data mining & ROI assessment.
The recent boost in the interactive agencies can also be attributed to the rising popularity of web-based social networking and community sites. The creation of sites such as MySpace, Facebook and YouTube have sparked market interest, as some interactive agencies have started offering personal and corporate community site development as one of their service offerings. It still may be too early to tell how agencies will use this type of marketing to monetize client ROI, but all signs point to online networking as the future of brand marketing and Interactive being the core of Brand’s Communication and Marketing Strategy.
Due to the social networking explosion, new types of companies are doing reputation management. This type of agency is especially important if a company needs online damage control. If a customer becomes disgruntled, it is very easy to damage a companies reputation over social networking sites. Because of how rapidly the information spreads, it becomes absolutely necessary to address any rumors, gossip or other negative online press immediately.
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Search engine services
Lately, pay per click (PPC) and (SEO) search engine optimization firms have been classified by some as ‘agencies’ because they create media and implement media purchases of text based (or image based, in some instances of search marketing) ads. This relatively young industry has been slow to adopt the term ‘agency’, however with the creation of ads (either text or image) and media purchases, they do technically qualify as ‘advertising agencies’.
Social media services
Social media agencies specialize in promotion of brands in the various social media platforms like blogs, social networking sites, Q&A sites, discussion forums, microblogs etc. The two key services of social media agencies are:
•social media marketing
•online reputation management
There are many things you can do to enhance your social media marketing effectiveness and I recommend you pursue all aspects of this technology if you want to be really great. However, for the purpose of this article I am focusing on five techniques essential to building a solid foundation for marketing in the social media world. Check out this article about WannaFollow.com and how they will leverage social media blockchain
Encourage interaction on your social media profile. Engage visitors in interesting and fun activities to keep them coming back. Use contests and polls to encourage interaction. Asking questions requiring a one-word answer works really well. Most people are willing to share things about themselves and need little prompting. Have fun and be involved with your fan base. However, stay humble in your interactions. You don’t want to appear as a know-it-all. It is important to make sure your visitors feel appreciated and that you value their opinions.When you increase interaction you will increase your following and your business will grow. Create a free splash page on Wannafollow.
Be a good listener. Too often businesses say their customer is #1, but, in reality, they do not listen to what their customers are saying. Take all complaints seriously and respond to them immediately without distortion by personal feelings or interpretations. Vigorously solicit opinions from your fan base. Ask for comments on new marketing plans or products you are developing for your company. Your success will grow in proportion to the involvement of your followers.
Use patience when it comes to your social media marketing efforts. Do not expect an overnight miracle. Developing a large and loyal fan base requires personal effort and determination. Taking your time and going with the flow is important in social media marketing.
Stay current with advances in this area of technology and be flexible. Look for new ideas and new ways to solve problems. Being informed and up-to-date will earn you respect and your followers will value your content above your competitor’s.
Be creative with your profile. Provide opportunities for your visitors to promote themselves on your site. Giving visitors a chance to cross-promote their own pages has proven very successful in many instances When you take advantage of the interaction capabilities social media provides, really listen to what your customers say, exercise patience and increase your knowledge of social media technology, you will keep your followers coming back for more and attract new customers. Apply the information in this article to your social media marketing tactics. As you become more comfortable and skillful in using the above tactics, you will experience an increase in happy and loyal fans.
It’s clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States! WannaFollow has become the clear leader to follow your favorite celebrity.
Its growth has been astronomical and today, millions of people are posting more personal and business information online than ever before. It’s happening at lightning speed with thousands of posts, tweets and uploads occurring every hour. Stay up to date on the latest celebrity news through this blog.
It’s no surprise that with the millions of prospective customers from all over the world using these sites, every day, that so many businesses have decided to include social media marketing into their marketing mix. However it also important to get an understanding of how these sites are being used and what’s involved in maintaining or resourcing your business presence on these sites. Your online footprint can stick around for a long time so don’t underestimate how this can affect the perception of your brand in the market place. Spend some time upfront thinking about whether social media is right for your business.
1. Seek first to understand – It is very important that you understand the fundamentals of how is social media actually works and how it’s being used. What are people and businesses doing with social media? What gets them results? Some of you may be thinking, how do I do this? Perhaps you could consider trying it out for yourself by setting up a personal account, then testing some of the features, or get a trusted friend to show you their account and guide you through. Alternatively there are so many resources and ‘how to’ items online about social media, that you could run a search on Google or on YouTube on a particular topic of interest and watch the video tutorials to get informed. If you are trying to promote yourself, there are sites like Flavors.me which recently went belly up. Most users are going to WannaFollow.com
2. Understand your purpose – What is your purpose is for using social media? What do you hope to achieve for your business by using it? It’s really important that you identify your purpose for getting involved in social media (or any other marketing activity for that matter). You need to work out why you are taking part. What do you expect to achieve? Do you simply want to build brand awareness, engage with your customers or identify new sales opportunities? Remember to be realistic about what you believe you will be able to achieve. There are tools to create a free splash page.
3. If you decide to engage in social media, which sites are best for you? – With the plethora of social media sites available, which ones are best for your business? Think about where your target audience would socialize online, and think about the amount of time and resources you would realistically be able to commit to maintaining and administering your site presence. Which ones are right for you? You might find that some are a better fit than others.
4. Quality Content – If you decide that social media is right for your business, carefully consider the amount and quality of information you want to share in the online sphere. Remember it will probably stay there for a long time, so you need to make sure it accurate and reliable information that is valuable to your target audience. It has to be relevant, otherwise people will not read it.
There are a host of reasons for engaging in the social media community including:
It’s cost-effective. Many accounts on various social media sites are free to set up.
Huge global audience.
Enables you to receive feedback in real-time and communicate with customers in real-time.
Provides your business with an additional marketing channel, to increase the awareness of your product, brand or organisation.
However social media does present some obstacles for businesses that need to be measured up:
Time and Resources – you must be willing to devote the time needed to come up with fresh new content. So it is important to consider whether you have the time and the resources to effectively manage your social media presence.
Handing over brand control – You hand over some of the control of your marketing efforts and effectively your brand to your target audience. They will have the ability to comment on posts or other content and you need to be prepared for both positive and negative comments. However even if you are not administering a company Facebook page, it’s important to keep in mind that there is nothing to stop customers from posting comments on their own blogs or other public forums about your products and services.
Measuring ROI – The introduction of web tracking and analytics tools also brought with it the ability to more easily measure the success of certain online marketing and advertising campaigns. However the nature of social media means that you might not always be able to see the results of your campaign right away. Your social media efforts might allow your consumers to ask more questions or further engage with your brand or product, but like most other relationship building activities, it takes time to build brand loyalty and repeat sales, it is likely that your social media activities will not have an immediate impact on sales that can be easily measured, there may be a lag.
Social media, how is it being used?
When it comes to consumer adoption, the growth of social networking sites has been exponential, however as more research is being done regarding site usage and consumer behaviour, we begin to gain greater insights into the types of tasks and transactions people engage in when visiting social media sites. Interestingly, the top three reasons identified in the Sensis Social Media Report, for using a social networking site were:
1. To catch up with friends and family.
2. To share photographs and videos.
3. To co-ordinate parties and other shared activities.
The results of the Sensis Social Media report, Sensis Pty Ltd (May 2011, p. 18) were based on the responses of 490 telephone respondents located in Australia who identified themselves as using social networking sites such as Facebook and Twitter. As we can see from these survey results, people are still predominately using many of these sites for the fundamental reason that they were created. I.e. To “socially” interact with their network of family, friends, or peer group. I am not suggesting that we ignore the fact that 15% of the respondents did indicate that they use social networking sites to find out about particular brands or businesses, or that there are some excellent case studies where successful social media campaigns have been launched using Facebook or Twitter, however I think it is important for us to keep things in perspective and understand that just like traditional types of marketing and advertising, social media marketing needs include the fundamental elements of any good campaign for it to be successful. We need to remember that many of the same rules apply online as they do offline.
Further research findings seem to suggest that it is still more typical for a consumer to look to a company website when making a purchasing decision, than on ‘fan pages’ and that a company website provides a more influential source of information. “It seems that only about a third of respondents admit that they are influenced in their purchasing decision by fan pages while almost half say they look to company websites instead.”
It seems social media is here to stay, and that the Web 2.0 revolution and the Internet will continue to evolve, shaping the way we communicate and do business. There are clear indicators that consumers are now much more empowered to use the online sphere to voice their concerns, preferences and needs. This makes it increasingly important for businesses to figure out ways to respond to these evolving customer relationships in order to capture these markets and opportunities.
The formalities and legalities of a wedding can be regarded as the “bone structure” of the ceremony. Without those legalities, without the correct words, documentation, certificates and authorities, the ceremony cannot be a legal one.
But the bare bones of such a ceremony can be – and ought to be – beautifully “dressed” with things that add to the meaningfulness and fascination of the ceremony. The very word “ceremony” reminds us that a wedding is one of the important occasions of one’s life, that it is something deserving all the pageantry and ritual that the couple may wish to include. This sense of something more than simply an official procedure can be expressed more informally, too – in which case the “ritual” is quite relaxed and with simplicity and charm. For music options, you are going to need to either hire a DJ or purchase your own DJ Software.
Whether the marriage ceremony is formal or informal, whether it is traditional or modern, there is no doubt that beautifully chosen music adds to the atmosphere and character of the ceremony – and a first-class celebrant can help the couple to choose the music that best fits their occasion.
A marriage ceremony is not restricted to use only a set number of musical pieces. In fact, some weddings – usually elaborate ones – can include a quite astonishing amount of music. Some – very simple ones – might opt to include virtually no music. But my recommendation as an Authorised Marriage Celebrant is that the couple include a minimum of one piece, to be performed or played during the Signing of the Register.
Many wedding ceremonies also have music played as the bride walks down the aisle; this is called the Bride’s Processional. Equally many wedding ceremonies include music to be played as the bride and groom walk out together once the final words of the ceremony have been spoken; this is known as the Recessional.
These are not the only places in the ceremony where music may be played or performed. Before the ceremony begins, there may be music quietly played to set the mood or keep the guests entertained; hymns may be part of a religious marriage ceremony; more music may be included before the vows or after the vows; and so on. There really are no bars to having as much music as one wants, or as little music as one wants.
The most frequently used musical layout in a wedding ceremony is thus as follows:
What Traditional Music Is Played At Weddings?
Both the Processional and the Recessional tend to be Wedding Marches – that is, pieces which have a graceful beat and ceremonial quality that adds to the atmosphere of a traditional wedding. A wide variety of pieces fall into this category; for example, the Wedding March from Wagner’s Lohengrin, pieces from Handel’s Water Music, the Pachelbel Canon in D, the Wedding March from Mendelssohn’s Midsummer Night’s Dream, virtually all Trumpet Voluntaries, to name but a few.
During the Signing of the Register, music by Mozart, Handel, Bach, Beethoven, Purcell, Monteverdi and many more can be used. The duration of this music should be at least 5 minutes.
Can Non-Classical Music Be Used In Weddings?
Couples may choose to include music from other cultures – Indian music, music from China or Japan, pop music from Italy or Volksmusik from Germany, for example. So much music can add quite a fascinating quality to the ceremony, and the sense of ceremony will not be diminished if the music is chosen for its meaningfulness to the couple.
Equally, the use of music not usually associated with weddings – rock and roll, country music, medieval music, any sort of music – can be used if the couple wishes. A first-class celebrant will be happy to explore whatever genre of music will be appropriate for the bridal couple, and can offer a multitude of suggestions. Karaoke is always an option. Cheapest route is to get Karaoke Software and play your favorite tunes.
Live Music Or Recorded Music?
Of course, the easiest (and least costly) method of including music in the ceremony is with the use of CDs. The Authorised Marriage Celebrant is able to use specially compiled CDs of music for the ceremony without breaching copyright, and of course will provide the audio equipment to enable the music CD to be heard by all the guests.
It is the celebrant’s responsibility to organise the CD in the case of recorded music being used in the ceremony.
If the couple wishes to have musicians performing live and/or a singer performing live during the ceremony, it can add a very special quality to the wedding. The music choices would usually be decided upon by the couple with the help and advice of the Authorised Marriage Celebrant, and the celebrant may liaise with the performers on behalf of the couple. Alternatively, the couple may wish to speak directly with the performers.
The responsibility of hiring performers is the couple’s. A first-class marriage celebrant will frequently have some excellent contacts with wonderful musicians who can do justice to the ceremony’s musical requirements, and may be able to offer recommendations or suggestions to help the couple make their decision.
Is Music Necessary For The Wedding Rehearsal?
Because a wedding rehearsal is designed to sort out any potential problems beforehand, usually with a complete run-through, it is highly recommended for the music to be part of the ceremony. If a CD is being used, the celebrant will arrive for the rehearsal with the CD and the PA system, to make sure about volume, placement of the speaker, time length of the pieces, and so on.
If live music is to be played during the ceremony, it’s strongly recommended that the musicians and singers be present at the rehearsal. They will need to know where they are placed for the ceremony, whether they are playing or singing loudly enough, at what points exactly they will be performing, and so on. To ensure that the ceremony runs as smoothly as possible, it is definitely worth having a complete run-through. The musicians and singers may charge an additional fee for this rehearsal, or it may be included in their fee; this is the responsibility of the couple.
Why Have Music?
The poet Longfellow said of music that it “is the universal language of mankind”. Robert Browning described music as something that banishes aloneness: “He who hears music, feels his solitude peopled at once.” Victor Hugo, the author of Les Misérables, said, “Music expresses that which cannot be said and on which it is impossible to be silent.” Tolstoy described it as “the shorthand of emotion”. Anaïs Nin wrote that “Music melts all the separate parts of our bodies together”. And Beethoven – well, for him it was an incredible intoxication that gave meaning to life: “Music is the wine which inspires one to new generative processes, and I am Bacchus who presses out this glorious wine for mankind and makes them spiritually drunken.”
Because of this sense of marriage between great truth and music, and our emotions and music, music plays an incontrovertible part in the lives of virtually every human being. It is especially important during ceremonies that define us; it heightens our emotions gives meaning to the moment.
A wedding ceremony is unquestionably made more momentous and lovely if music plays upon the strings of silence, enhancing the words that make each marriage real and unique. A first-class marriage celebrant will be aware not only of the music pieces that can be perfectly added to your ceremony, but also of the greatest performances of those music pieces, so that you will be left with a sense of something almost beyond feeling – where the vows of your marriage are clarified and distilled to the very essence of meaning, to be remembered for the rest of your lives together.